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Built for the operation behind the store shelf
Mover is the logistics platform for direct-store delivery. Built for the complexity of mixed fleets, rotating drivers, and store windows that must hold.
The operation behind the promises
In direct-store delivery, production, carriers, and stores run as one operation on a clock that doesn't wait. That’s what Mover is built for.
Plans that hold from production to store
Late arrivals are not just a missed window, they are empty shelves, congestion, and store managers who planned around promises you didn't keep.
Mover keeps your SLA intact. Departures are sequenced against real dock and gate capacity, stop times reflect the actual workload at each store, and vehicles capacity is matched to load and route before assignment. When ETAs shift, store managers receive automated updates so receiving teams are ready and status calls are avoided.
Right product at every store. Every asset back
Wrong products get refused. Missing assets don't come back. Both show up as costs long after the driver has moved on.
Mover ensures loads are verified and assets come back accounted for. The driver app guides drivers through configurable shipment matching at pickup and delivery, and dock verification catches errors before routes depart. Automated tags apply the right verification rules across your entire SKU range with pickup, delivery, and return is logged with geo-tagged evidence so exceptions are documented and assets can be reconciled.
One operation across every carrier and driver
Stores expect the consistent service on every delivery, regardless of which carrier or driver is on the route.
Mover’s Intelligent carrier selection allocates routes across internal drivers and external carriers based on cost, contract commitments, and performance, while the carrier network provides role-based visibility so everyone manages their own drivers without planner intervention. Vehicle constraints and driver breaks are enforced automatically so routes are efficient and compliant, and the driver app standardizes execution.
Take full control of every delivery, from dock to store
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Deliver on store promises
Keep store windows intact across your network and eliminate the downstream costs when production and transport fall out of sync.
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Eliminate load errors and asset losses
Verify loads before departure and reconcile assets at end of shift. Stop absorbing costs that happen at the dock, not on the road.
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Manage complex fleets without the complexity
Deliver consistently regardless of changing carriers or drivers. Remove the complexity of planning and managing mixed fleets and rotating drivers.
"Our customers are on construction sites, and their time is tight. Mover's transparency and automated updates cut down on the 'where's my delivery' calls significantly, and it's made SLA compliance and our ESG reporting far easier to manage. We've been with Mover since 2016 and haven't looked back."
"We're a flower company, not a logistics company. Mover didn't just give us software - they brought logistics expertise that complemented our own team."
"It used to be a messy operation. Now everything is sequenced, and the dock runs the way a production line should."
"I would say Mover's TMS has been instrumental in driving customer satisfaction and cost reductions in our operations."
More capabilities to solve direct-store delivery’s greatest challenges
Control departures from dock to dispatch
Mover synchronizes route planning with staging, verification, and dock coordination so production output is loaded correctly and dispatched on schedule.
Scale your EV fleet without route uncertainty
Mover plans EV routes, modelling energy consumption, inserting charging stops, and keeping ETAs reliable across mixed electric and combustion fleets.
Stay ahead of operational delays or deviations
Mover monitors live route progression and logs every execution event per delivery, so your operations teams catch delays before delivery windows are missed and all events are backed by verified data.
Raise the bar across carriers and drivers
Mover benchmarks performance across your carrier, giving you the objective data to identify what separates top performers and bring the rest up to the same standard.
Make every route a source of intelligence
Mover structures operational events from your operation into consistent data your BI tools can crunch and you can act on, surfacing the patterns that separate high-performing stakeholders across your operation.
Deliver detailed emissions data
Mover calculates GLEC-compliant CO2e across all routes and shipments automatically, giving you the verified emissions data retailers and auditors require.
Mover is more than just software
Turn your logistics data into operational performance
Most DSD operations run stable daily routes that generate more data than teams can act on. Our analysts work together with your team to identify cost and performance patterns and turning findings into operational decisions.
Redesign how your operation runs
DSD operations often carry years of carrier-managed planning and fragmented handoffs between production and transport. We map where time and cost leak and design the workflows and system logic your operation should run on.
Build what platform configuration can't reach
When standard capabilities don't cover your production schedules, retail integrations, or SKU verification requirements, our development team builds the extensions, integrations, and algorithms that fill the gap.
Build an operation that keeps getting better
Taking planning back from carriers, standardizing execution across mixed fleets, and sustaining performance gains takes more than software. Our specialists embed new ways of working, keep the platform tuned, and run the improvement cycles that make gains last.
See Mover in Action
Ready to take control of your distribution?
Talk to our team and see how Mover connects planning, dispatch, drivers and data in one platform – built around how your operation actually runs.
Frequently asked questions
Carrier planning tools optimize for the carrier. Mover gives you full control over routes, deliveries, and costs, while carriers retain full visibility into their own drivers and assignments.
No. Mover integrates with your ERP, WMS, and production systems using standard APIs and webhooks. Non-standard formats are handled through adapter services without changing your existing infrastructure.
Yes. Carriers can integrate with Mover via API so route assignments, updates, and execution data flow directly into the tools and workflows they already use. No system replacement required on the carrier side.
Yes. Most customers start with route planning and dispatch for selected routes, validate results, and expand from there. Automation is introduced incrementally so operations remain stable throughout.
Yes. Time windows are configured per store, route type, or service model within the same planning run, without manual adjustment.
All fleet types are managed in one environment. Each carrier manages their own vehicles, drivers, routes and deliveries with role-based visibility, while routes are allocated automatically based on cost, commitments, and performance.
Yes. The driver app supports configurable verification rules per product category or SKU, so drivers confirm the right product before loading or leaving a store.