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The TMS built for grocery delivery
Mover gives grocery operators the planning, execution, and intelligence to deliver on customer expectations, profitably.
Your bottom line is our top-of-mind
Margins are thin, customer expectations are high, and the operational complexity of getting fresh groceries to the right door at the right time leaves little room for error. Mover is built to solve that problem.
Make delivery windows work for your customers and your margins
Delivery windows drive conversion, basket size, and repeat purchase – and delivery cost. Narrow windows win customers, but erode budgets unless operations execute reliably and economically.
Mover builds that feasibility into every route, accounting for real stop times, dock and gate capacity, and driver regulations so the windows you offer are windows you can keep. Customers stay informed from plan to doorstep through automated communications and live tracking eliminating inbound WISMO calls.
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Plan routes around workload, not just stop sequences
Task time at pickup and delivery accounts for almost 50% of total route time when delivering groceries, dwarfing the gains from efficient driving alone.
Mover's route optimization accounts for full delivery complexity across every delivery, vehicle, and shift so plans reflect reality. Dock and gate planning ensures optimal sync between warehouse and transportation. Route refilling plans the full driver shift as one continuous operation, eliminating idle time and maximizing productive hours.
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Automate carrier complexity out of your daily operation
Most grocery operations run on mixed fleets. Employed drivers, carriers, and independent contractors share daily operations – each with different cost structures, IT maturity, compliance obligations, and performance levels – that manual allocation can't consistently account for.
Mover's carrier network connects all stakeholders with role-based visibility so each manages their own drivers and routes without planner intervention. Intelligent carrier selection allocates routes based on configurable prioritization rules. Vehicle capacity constraints match fresh, chilled, and frozen goods to compatible vehicles and zero-emission zone restrictions automatically.
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Build an operation that gets better with every delivery
Hundreds of routes run daily, generating more operational signal than most teams can act on.
Mover's data and AI layer captures all operational events – structured for analysis and predictive modeling that learns alongside your operation. The data warehouse connects to your favorite BI tools and forecasting trains on your delivery patterns to align fleet, carrier, and warehouse capacity in advance. Mover's data science and operational excellence teams work with your operation inside the same platform, turning findings into continuous operational improvements.
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Built for the economics of online grocery delivery
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Keep delivery promises within budget
Narrow windows drive conversion and erode margin simultaneously. Accurate route planning closes that gap – so the windows you offer are the ones your operation can execute economically.
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Run your fleet operations fully on autopilot
Owned drivers, contracted carriers, and independent contractors orchestrated in one system. Allocation, compliance, and execution handled automatically across every fleet type and temperature regime.
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Build performance that compounds
Thousands of daily deliveries generate more operational signal than most teams can act on. Mover structures that data into decisions – so every shift performs better than the last.
"Our customers are on construction sites, and their time is tight. Mover's transparency and automated updates cut down on the 'where's my delivery' calls significantly, and it's made SLA compliance and our ESG reporting far easier to manage. We've been with Mover since 2016 and haven't looked back."
"We're a flower company, not a logistics company. Mover didn't just give us software - they brought logistics expertise that complemented our own team."
"It used to be a messy operation. Now everything is sequenced, and the dock runs the way a production line should."
"I would say Mover's TMS has been instrumental in driving customer satisfaction and cost reductions in our operations."
More capabilities to solve grocery delivery’s greatest challenges
Extend your EV fleet
Mover plans EV routes automatically, calculating energy consumption, inserting charging stops, and keeping ETAs reliable across mixed electric and combustion fleets.
Plan for driver compliance
Mover integrates break planning directly into route optimization, keeping routes compliant, ETAs accurate, and drivers working within legal and contractual limits.
Reach remote areas profitably
Mover consolidates orders into a single route-embedded collection stop, reducing cost-to-serve in remote areas without permanent pickup infrastructure.
Run planning on autopilot
Mover schedules and runs route optimization automatically, applying consistent planning logic across regions, warehouses, and service models without planner intervention.
Meet ESG obligations
Mover calculates GLEC-compliant CO2e on every route and shipment automatically, giving you audit-ready emissions data in your favorite BI tools.
Move from plan to execution automatically
Mover assigns and dispatches automatically, matching resources to routes based on qualifications, cost, contracts, and performance, at any volume.
Mover is more than just software
Turn your logistics data into operational performance
Most grocery operations generate more data than they can act on. Our analysts work inside the same platform managing your routes, surfacing cost patterns, building custom models, and turning findings into decisions.
Redesign how your operation runs
Grocery delivery carries years of workarounds and fragmented processes. We map where time and cost leak, and design the workflows and system logic your operation should run on.
Build the logistics operation your platform configuration can't reach
When standard platform capabilities don't cover your specific constraints, our development team builds the extensions, integrations, and algorithms that do.
Build an operation that keeps getting better
Operational gains only hold when they're built into how teams work every day. Our specialists keep the platform tuned, embed new ways of working, and run the improvement cycles that turn one-off gains into lasting performance.
See Mover in Action
Ready to take control of your distribution?
Talk to our team and see how Mover connects planning, dispatch, drivers and data in one platform – built around how your operation actually runs.
Frequently asked questions
Mover is built as a multi-tenant operational platform with planning, orchestration, and execution across every stakeholder in one connected system. Built for automation first, the system optimizes and manages every minute of your route and delivery. Mover's data scientists, process engineers, and operational excellence specialists work alongside your team to turn capabilities into performance.
Yes. Mover integrates using standard REST APIs and webhooks. Non-standard data formats are handled through adapter services without modifying your existing systems infrastructure or workflows.
All fleet types are managed in one environment. Each carrier operates with role-based visibility, managing their own drivers and routes without central planner intervention. Routes are allocated automatically based on cost, performance, contract commitments, and capacity.
Both are planned and executed within the same system. Stop times, driver instructions, and proof-of-delivery requirements are configured per delivery type. Recipients can change their preference mid-route without manual replanning.
Yes. Mover supports modular deployment, start with route planning, carrier allocation, or driver execution and expand from there. Automation is introduced incrementally, with manual approvals at each stage until confidence grows.