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Plan and deliver flowers across florists in your network
Mover routes pickups and deliveries across independent florists, keeps the right people in the loop, and flags time-critical deliveries automatically.
One network, hundreds of florists
Flower delivery runs through independent florists, each historically covering their own slice of a city, for orders where the person paying and the person receiving are rarely the same. Consolidating that network into one plan, and automating the coordination across it, is what Mover is built for.
Message the booker, not the recipient
Nine in 10 flower orders are placed by someone other than the recipient, a partner, a colleague, a friend, a funeral. Most delivery systems recognize only one customer as the recipient, so delivery issues and updates either go missing or to the wrong person.
Mover treats booker and recipient as distinct roles on the same order, not as one profile. With automated communications sending the right update to the right person, at the right stage of delivery.
Know and prioritize deliveries that can't go wrong
A missed window on a routine office delivery is an inconvenience. A missed delivery window for a wedding or a funeral is a delivery that can't be redone, and most systems have no way to treat the two differently until the complaint arrives.
Automated tags flag order criticality the moment they enter the system, triggering closer monitoring from booking through delivery. Live tracking gives operations teams the visibility to step in before a delay becomes a missed occasion.
Plan one route across many florists, not one per florist
Independent florists have historically covered their own small slice of a city, planning by hand in tools with limited concept of a delivery windows. That leaves dozens of thin, low-density routes, with high failure rates.
Mover's multiple collection points plan pickups from many florists into a single connected route. Intelligent carrier selection allocates that work across florists and carriers by cost, contract, and performance, and the carrier network gives every florist role-based visibility to manage their own drivers without planner intervention.
Run your busiest day on the same system as every other
Flower demand peaks on a small number of calendar dates, and volume on those days can dwarf routine days. Manual coordination that holds when things are normal breaks down when every florist and carrier extreme needs capacity at once.
Mover's route scheduling runs optimization automatically at any volume, without planner intervention. Forecasting trained on delivery history arranges florist and carrier capacity ahead of the spike, and the data and AI layer turns historical peaks into sharper plans for the next.
Built for a network you don't run yourself
Deliver on promises
Trust holds regardless of who placed the order, who receives it, or what it's for.
Run the network on autopilot
Complexity of coordinating hundreds of independent florists no longer falls on your team.
Lower the cost per delivery
Fewer, denser routes across the network instead of empty miles duplicated florist by florist.
Stay ahead of SLA breaches
Operations teams act while there's still time to keep the promise, not after the complaint arrives.
"Our customers are on construction sites, and their time is tight. Mover's transparency and automated updates cut down on the 'where's my delivery' calls significantly, and it's made SLA compliance and our ESG reporting far easier to manage. We've been with Mover since 2016 and haven't looked back."
"We're a flower company, not a logistics company. Mover didn't just give us software - they brought logistics expertise that complemented our own team."
"It used to be a messy operation. Now everything is sequenced, and the dock runs the way a production line should."
"I would say Mover's TMS has been instrumental in driving customer satisfaction and cost reductions in our operations."
More capabilities to solve flower delivery's greatest challenges
Plan for the time each delivery actually takes
Doorstep time varies by arrangement, building access, and recipient availability. Mover calculates real stop duration so routes reflect the delivery, not a fixed average.
Move from plan to execution automatically
Mover assigns and dispatches automatically, matching florists and carriers to routes based on qualifications, cost, and performance, at any volume.
Raise the bar across every florist and carrier
Mover benchmarks florists and carriers against the same data, so you can see what separates top performers and bring the rest up to the same standard.
Turn short local runs into a full, productive shift
Florist drivers move between many small pickups and deliveries a day. Mover plans depot returns as part of one continuous shift instead of disconnected trips, cutting idle time between loads.
Capture proof at every stop, automatically
Mover's driver app captures signed, photo-backed proof of delivery at every stop, so a gifted arrangement is traceable from florist to door even when no one at the destination is expecting it.
Add Mover without replacing what florists already use
Most florists run on little to no shared system today. Mover connects via standard APIs and adapter services, so the network runs on one platform without forcing every florist onto new infrastructure.
Mover is more than just software
Turn your delivery data into operational performance
Flower delivery networks generate cost and performance signal across hundreds of florists that most teams can't act on. Our analysts work inside the same platform managing your routes, surfacing cost patterns, and turning findings into decisions.
Redesign how your network runs
Florist-led delivery carries years of manual planning, with each florist running its own workarounds. We map where time and cost leak across the network and design the workflows and system logic your operation should run on.
Build what platform configuration can't fix
When standard capabilities don't cover your recipient logic, occasion tagging, or florist onboarding, our development team builds the extensions, integrations, and algorithms that do.
Build a network that keeps getting better
Consistent execution across hundreds of independent florists doesn't happen on its own. Our specialists embed new ways of working, keep the platform tuned, and run the improvement cycles that make gains last.
See Mover in Action
Ready to take control of your distribution?
Talk to our team and see how Mover connects planning, dispatch, drivers and data in one platform – built around how your operation actually runs.
Frequently asked questions
No. Florists keep managing their own drivers and routes with role-based visibility and Mover coordinates the network layer above that.
Booker and recipient are treated as separate roles on the same order, so updates go to the right person automatically.
Yes. Orders are tagged automatically at intake based on configurable rules, triggering specialized delivery conserations and closer monitoring for time-critical deliveries.
Mover connects to whatever each florist already runs via standard APIs or Excel uploads, no shared system required before onboarding.
Pickups from multiple florists are planned into a single connected route to optimize delivery density and resource utilization instead of one inefficient route per florist.
Yes. Most customers start with a subset of florists, validate results, and expand from there.